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NECK-ITβ’ promotes celebratory participation within legal and responsible consumption guidelines.
Non-alcoholic formats form part of the brand architecture.
Alcohol products (where applicable) are intended only for individuals of legal drinking age.
Drink responsibly.
NECK-ITβ’ is designed as a structured, celebratory social ritual β not a volume-driven consumption model.
At its core, NECK-ITβ’ brings form, timing and control to moments that already occur organically in social environments.
Β© The NECK-ITβ’ IP Holding Co Ltd
NECK-ITβ’ is fully structured as a protected IP asset.
Trade marks have been applied for, the domain neck-it.com is secured, and NECK-IT IP Holding Co. Ltd has been incorporated to house and commercialise the brand globally.